Traffic Strategies For Your YouTube Channel - You are serious about becoming a millionaire you should Watch this awesome Video Course.
If you are serious about becoming a millionaire you should Watch this awesome Video Course
YouTube your way to success - Make money through this fastest growing platform ‘YouTube’ will bring you money and success equally Learn in eBook
YouTube your way to success - Make money through this fastest growing platform ‘YouTube’ will bring you money and success equally Learn in eBook
This eBook will teach you the easiest way to work on YouTube to earn online money with just a click. Secret disclosed in simple steps for becoming a millionaire and how to work on social media marketing channels.
Introduction
YouTube – You What?
Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”?
Is it, a catchy name for a catchy service?
Is it a marketing tool?
Is it a website for novice filmmakers?
The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose traditionally as:
“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”
However, YouTube.com, like many Web 2.0, sites is much more than a site allowing individuals to share video clips. It is a place for public commentary, a place where people can review the latest and greatest info products, a place where people can network and share common interests, goals, and opportunities.
The best part? YouTube.com is not too complicated to use, driving away hordes of novice users. In fact, the opposite is true. YouTube.com is easy to master. This website allows just about anyone to sign up for an account, upload, share video clips, and view other people’s video clips. Sounds neat, huh?
Just like many popular sites, registered members can rate videos, or find out how many times other people link to a video clip for their viewing pleasure. YouTube.com provides and publishes this information for your convenience, for its loyal fans. Have you heard about Netflix? The idea is the same. Netflix is an online video “store” if you will, like Blockbuster. Registered members can log in and rent videos sent directly to their home. They can also rate and review the videos they see. That way, the public has a better feel for what videos are worth watching (and whether there are some videos they shouldn’t bother with).
The site can also tailor its recommendations to you depending on how many videos you rate. The big DIFFERENCE between a site like this however, a static site, and YouTube.com, is using YouTube, and you can watch video clips right from your home computer. There is no renting, no late fees and no charges to become a member.
Will you watch a full video? No. You will watch a video clip. In the ten minutes of time a user has to make a video clip however, you can be sure they will input as much valuable and telling information as they possibly can. So, a visit to YouTube.com is well worth it.
Is YouTube.com popular? Yes, and not just among the young. In fact, the young and old alike are enjoying their newfound “celebrity” status by posting their own video clips to the Web. And, speaking of celebrities… YouTube is popular among web fans, your average Jane or Joe, and celebrities getting in on the action. Just like MySpace.com attracts many public figures interested in connecting with their fan base and audience, so too does YouTube appeal to the same crowd for similar reasons.
Alanis Morissette (a well-known singer, just in case you don’t know) just did a spoof of Fergie’s (another young hip-hop singer) “My Humps” video. It’s pretty funny, if you have a good sense of humor. “You love my lady lumps?” What isn’t funny about that? Even if you never heard the original song, you will get a good chuckle out of it. It is also a great example of a good video, and you can use it for a model when trying to create your own video clips for YouTube (we’ll get to that later).
Check it out:
http://www.youtube.com/results?search_query=My+humps+alanis+
There is no cost just to listen, and you will learn a great deal.
Of course you can just type it (my humps) into Google and find about another dozen sites promoting the video. While YouTube.com is fun, it can also be an extremely useful tool for promoting your business, your website, and for networking and connecting with people around the globe. So why write a guide on YouTube? I’ll tell you why…
http://www.youtube.com/results?search_query=My+humps+alanis+
There is no cost just to listen, and you will learn a great deal.
Of course you can just type it (my humps) into Google and find about another dozen sites promoting the video. While YouTube.com is fun, it can also be an extremely useful tool for promoting your business, your website, and for networking and connecting with people around the globe. So why write a guide on YouTube? I’ll tell you why…
Here’s the point.
YouTube isn’t just for fun, though we have focused so far on some of the funnier and entertaining features offered by the popular site. But, just as YouTube.com is fun, you can just as easily use it to promote your website, advertise your business or simply publicize what it is you have to offer. For that reason, people are jumping hand over heals to get their hands on it. Large corporations including CBS, NBC, Sony BMG and others, people that once opposed the site, are clamoring to get in on the action. The reason?
YouTube may become the most popular Web 2.0 site on the Net. The sooner you get in, the faster you will start realizing the benefits YouTube has to offer.
Want to see just how useful YouTube.com can be to the ordinary politician, small business owner or marketer? Check this out:
http://www.youtube.com/results?search_query=obama
Consider YouTube.com a platform, one you can use to connect with users in a meaningful, directed and intimate way. YouTube.com offers something for just about anyone.
What does YouTube offer? Among the material posted on YouTube include many TV clips, multiple music videos, and much amateur content, content from bloggers, and content from Internet Marketers interested in getting in on the action. Celebrities, news organizations, and even musicians are now allowing users to upload short video clips of their works to this incredibly fast-growing website.
YouTube isn’t just for fun, though we have focused so far on some of the funnier and entertaining features offered by the popular site. But, just as YouTube.com is fun, you can just as easily use it to promote your website, advertise your business or simply publicize what it is you have to offer. For that reason, people are jumping hand over heals to get their hands on it. Large corporations including CBS, NBC, Sony BMG and others, people that once opposed the site, are clamoring to get in on the action. The reason?
Millions of consumers are logging in every day to catch a glimpse of what YouTube has to offer…
YouTube may become the most popular Web 2.0 site on the Net. The sooner you get in, the faster you will start realizing the benefits YouTube has to offer.
Want to see just how useful YouTube.com can be to the ordinary politician, small business owner or marketer? Check this out:
http://www.youtube.com/results?search_query=obama
Consider YouTube.com a platform, one you can use to connect with users in a meaningful, directed and intimate way. YouTube.com offers something for just about anyone.
What does YouTube offer? Among the material posted on YouTube include many TV clips, multiple music videos, and much amateur content, content from bloggers, and content from Internet Marketers interested in getting in on the action. Celebrities, news organizations, and even musicians are now allowing users to upload short video clips of their works to this incredibly fast-growing website.
When Did It All Begin?
Here are the facts about YouTube.com as a business and rapidly growing enterprise. Started in February of 2005, the site gained massive media attention and popularity, in part because it was something fresh and new. It also brought with it some controversy, as many of the more popular and successful websites do. Time Magazine suggested it was the most popular invention during 2006. Of course, it is not to say YouTube is not without its share of controversy. Quite the opposite is true. We’ll learn more about the ups and downs YouTube has experienced in the next section.
What is important for you to know now is YouTube is a powerhouse, a weapon anyone can use to gain free publicity. It even captured the attention of industry giant Google Inc.
Infusing the company and website with even more capital and resources, there is almost no limit to what YouTube can do in the future, and where it will take its customers.
Be aware, we’ll use the terms YouTube and YouTube.com interchangeably throughout this guide. This is not because we can’t decide which is better, it just helps make the reading a tad more interesting. OK, now that you know “what” it is, I’m sure you want to know how you can jump on the bandwagon and become part of the next generation legacy YouTube has to offer, right? Here’s how…
Everyone wants to be part of a legacy. If you bought this guide you are considering what exactly YouTube has to offer you. You can use it as a source of entertainment. If you are an entrepreneur, business owner or marketer, chances are you want to know how to use YouTube to connect with your target audience. The good news is you can easily to this. In fact, joining YouTube is easy, just as easy as it is to sign with other popular site.
Now, to get “in” on the action, you will need to register. If you just want to find out what all the fuss is about, you can tour the site and check out popular video clips free of chard. That’s right… you can watch videos free on YouTube, you don’t need to register.
But…
If you want to upload videos, promo your site, brand your name or get the attention of others, you will have to register. Don’t worry, registration is easy. We’ll talk more about that later too.
Now that you have a better idea of what YouTube is about conceptually, let’s learn a little bit more about the history of this incredible site. In the next section we’ll provide you a small history of YouTube, so you have a better sense of where it came from and where it may go. Hold onto your hats…
Part I – The History of YouTube
Technology affords us new and interesting abilities every day. YouTube.com is just one example of how technology is helping us in our endeavors.
By now you probably have a high-level of interest in finding out more about YouTube. Before we talk more about getting in on YouTube and making it work for you, let’s review YouTube’s brief history, as it is.
YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005i. As you can see, despite its enormous success the site is still in its infancy.
The start-up found funding in the form of venture capital from Sequioa Capital, raising $3.5 million dollars for the site.ii The venture capital firm later invested another $8million dollars into the company, helping spur its popularity during the last year and a half. This just shows you how attractive YouTube’s business model was and how many people instantly recognized the promise this site had to offer.
Today many refer to YouTube.com as the, “fastest growing website on the web,” iii
Over 100 million visitors watch clips each day. By some reports, over 60,000 people upload videos within a single day. YouTube did face many copyright infringement lawsuits, one reason it agreed to the huge settlement deal with Google.
Everyone. Even your local politician. Yes, it’s true, political candidates and fans alike now use YouTube as an informal medium for advertising. Barack Obama is one of a few candidates that have a large fan base on YouTube.
Many political commentators are joining in, realizing millions may hear their voice and message, and even internationally candidates are using YouTube as a platform to market their campaign and platforms.
YouTube restricts individuals from sending material with known copyrights. Therefore, NBC was among the first to ask YouTube to remove clips of material including material from the 2006 Olympics, obviously uploaded to the site. YouTube imposed several extra cautionary measures, including limiting video clips to a brief 10-minute tape. This lessened much of NBCs concerns, but added to YouTube’s popularity.
Think about it… word of mouth is one of the best ways to promote anything. Interestingly enough, NBC eventually retracted its criticisms and instead decided to collaborate with the company.
What is important for you to know now is YouTube is a powerhouse, a weapon anyone can use to gain free publicity. It even captured the attention of industry giant Google Inc.
Google Inc. bought the company for just over $1.5 billion dollars in late 2006.
Infusing the company and website with even more capital and resources, there is almost no limit to what YouTube can do in the future, and where it will take its customers.
Be aware, we’ll use the terms YouTube and YouTube.com interchangeably throughout this guide. This is not because we can’t decide which is better, it just helps make the reading a tad more interesting. OK, now that you know “what” it is, I’m sure you want to know how you can jump on the bandwagon and become part of the next generation legacy YouTube has to offer, right? Here’s how…
How To Become A Part Of The Legacy
Everyone wants to be part of a legacy. If you bought this guide you are considering what exactly YouTube has to offer you. You can use it as a source of entertainment. If you are an entrepreneur, business owner or marketer, chances are you want to know how to use YouTube to connect with your target audience. The good news is you can easily to this. In fact, joining YouTube is easy, just as easy as it is to sign with other popular site.
Now, to get “in” on the action, you will need to register. If you just want to find out what all the fuss is about, you can tour the site and check out popular video clips free of chard. That’s right… you can watch videos free on YouTube, you don’t need to register.
But…
If you want to upload videos, promo your site, brand your name or get the attention of others, you will have to register. Don’t worry, registration is easy. We’ll talk more about that later too.
Now that you have a better idea of what YouTube is about conceptually, let’s learn a little bit more about the history of this incredible site. In the next section we’ll provide you a small history of YouTube, so you have a better sense of where it came from and where it may go. Hold onto your hats…
Part I – The History of YouTube
Technology affords us new and interesting abilities every day. YouTube.com is just one example of how technology is helping us in our endeavors.
By now you probably have a high-level of interest in finding out more about YouTube. Before we talk more about getting in on YouTube and making it work for you, let’s review YouTube’s brief history, as it is.
YouTube was “born” from the creative minds of former PayPal employees. YouTube first became active on February 15, 2005i. As you can see, despite its enormous success the site is still in its infancy.
The start-up found funding in the form of venture capital from Sequioa Capital, raising $3.5 million dollars for the site.ii The venture capital firm later invested another $8million dollars into the company, helping spur its popularity during the last year and a half. This just shows you how attractive YouTube’s business model was and how many people instantly recognized the promise this site had to offer.
Today many refer to YouTube.com as the, “fastest growing website on the web,” iii
“YouTube is one of the fastest growing Web 2.0 sites to make history today.”
Over 100 million visitors watch clips each day. By some reports, over 60,000 people upload videos within a single day. YouTube did face many copyright infringement lawsuits, one reason it agreed to the huge settlement deal with Google.
Who Uses YouTube?
Everyone. Even your local politician. Yes, it’s true, political candidates and fans alike now use YouTube as an informal medium for advertising. Barack Obama is one of a few candidates that have a large fan base on YouTube.
Many political commentators are joining in, realizing millions may hear their voice and message, and even internationally candidates are using YouTube as a platform to market their campaign and platforms.
YouTube restricts individuals from sending material with known copyrights. Therefore, NBC was among the first to ask YouTube to remove clips of material including material from the 2006 Olympics, obviously uploaded to the site. YouTube imposed several extra cautionary measures, including limiting video clips to a brief 10-minute tape. This lessened much of NBCs concerns, but added to YouTube’s popularity.
Think about it… word of mouth is one of the best ways to promote anything. Interestingly enough, NBC eventually retracted its criticisms and instead decided to collaborate with the company.
Many others are likely to follow suit. YouTube you see, is an exceptional outlet for promoting just about anyone. A short 10-minute clip is more likely to garner increasing interest than it is to damage a corporation’s ability to sell its products and services.
Many major media moguls now provide content willingly to YouTube. Among them include CBS, Sony BMG and even Warner productions.
Now that you understand more about where YouTube originated and how people are using it, it’s time to learn how you can use YouTube for your personal or business needs.
In the next section, we will provide details about setting up your own account and video clips on YouTube. We arranged this section much like a Q&Q session so you can find the information you need as simply as possible.
Here we go!
This section will provide you with quick start information about using YouTube to your advantage. From registration to uploading videos and more, you will find all the answers to your most pressing questions right here in this simple and easy-to-use section.
You are welcome to view video clips freely at YouTube.com. But, if you want to become an active member of the community, you will first have to join. You can do this easily. If you use the Web even minimally, registering with YouTube.com will prove a snap.
First, you will have to log onto the main YouTube.com sign up page.
Visit: http://www.youtube.com/signup
Here you will see a screen as follows:
Many major media moguls now provide content willingly to YouTube. Among them include CBS, Sony BMG and even Warner productions.
Moving Forward
Now that you understand more about where YouTube originated and how people are using it, it’s time to learn how you can use YouTube for your personal or business needs.
In the next section, we will provide details about setting up your own account and video clips on YouTube. We arranged this section much like a Q&Q session so you can find the information you need as simply as possible.
Here we go!
Part II – Using YouTube
This section will provide you with quick start information about using YouTube to your advantage. From registration to uploading videos and more, you will find all the answers to your most pressing questions right here in this simple and easy-to-use section.
Registration
You are welcome to view video clips freely at YouTube.com. But, if you want to become an active member of the community, you will first have to join. You can do this easily. If you use the Web even minimally, registering with YouTube.com will prove a snap.
First, you will have to log onto the main YouTube.com sign up page.
Visit: http://www.youtube.com/signup
Here you will see a screen as follows:
Registration is simple, just enter your user name, set up a password, provide your e-mail address, and provide some personal details needed by the site. These include your phone number, the country you live in, your gender, date of birth and a confirmation number provided by YouTube.
Worried about your privacy? Don’t. YouTube.com provides an extensive privacy policy you can access by the bottom navigation bar, or just visit:
http://www.youtube.com/t/privacy
YouTube values their customers’ privacy. While they may not share your personal information intrinsically, you should know that any content you upload to the site will be available to the public at large. YouTube may use information such as your name and e-mail address if you choose to engage in activities offered by the site (like uploading your video clips).
YouTube often sends cookies out to users computers, so visitors returning to the site can log in easier. You can always delete cookies on your computer, this has never been an issue for most people.
The company will not send you marketing material or other advertisements without your consent, though they might send your e-mail address for administrative purposes, but does not share your personal information with “third-party” companies. This means usually most of your information is protected.
Remember, here are the benefits of registering:
You get to watch millions of videos presented by people throughout the world.
You can set up your section so you can share home videos with family members and friends that may live faraway.
You can connect with people around the world that share common interests, likes and dislikes.
You can have fun.
You can upload and promote your videos to a global audience, a huge benefit for any entrepreneur, marketer or small business owner.
Confirmation
Note, when you register YouTube will send you a confirmation note to confirm your e-mail address is legitimate and that you own it. Do not forget to confirm your email address or you will not be able to use the full functionality of the site.
Getting Your Video Featured
Now that you are registered, its time to start making movies. One of the first questions people have is about getting their videos featured. Everyone wants their turn in the spotlight. The real key to getting your videos featured is nothing more than creativity and good luck.
Visitors on YouTube ranks the videos they like. So, like any review system, if people like what it is you have to show, they will rate your videos better, and your videos are more likely to be featured. YouTube.com provides a featured section for popular videos.
Using TestTube
Some people are generous enough to want to offer feedback and improve any site they use, including YouTube. If this sounds like you, visit:
http://www.youtube.com/testtube
Here officials of the site try their newest features and ask users to provide them with feedback so they can make their products and services more appealing. You will get the opportunity to “test-drive” new features or programs before YouTube launches them.
Make Your Video “Watch Worthy”
Apart from making a great video, there are many ways you can express yourself and get noticed on YouTube. Unfortunately, YouTube doesn’t let registered members upload personal avatars of themselves, small pictures of their liking.
You can however, create a brand simply by using your video cam. You can provide an intro clip, a short bio of yourself if you like. Otherwise, use your full creativity to help brand your name, your products or your services. You can even brand your message if you place enough time and energy in creating your videos!
Making Your First Video
Since YouTube is a relatively new concept, there are still many people that are not certain “how” to go about making a great video. First, you will need the proper supplies. You can make a video using something as simple as a digital camera, your cell phone (provided it is one that takes video pictures) or a traditional camcorder.
What you do is simply record a short, 10-minute clip of your video. Then, download the video to your computer just as you would any digital pictures you would take. YouTube then allows you to upload your videos. If you want to shine, you can edit your videos before uploading them. There are many software programs readily available that allow you to edit videos relatively easy, even if you are a beginner. Some examples include Windows Moviemaker.
Software applications are a big hit, in part because you can add subtitles to your video, you can incorporate special effects, and you can zoom in and out and take advantage of many other features. Since optimizing your video is essential if you want to attract attention on YouTube, let’s find out how to do that.
The next section will help you learn how to create and maximize your videos’ potential so they captivate your audience.
Part III – Optimizing Your Videos
Optimizing your videos is essential if you want to stand out in the crowd. You don’t have to have fancy technology to make a great video. Use the tips below to learn how anyone can create compelling and interesting videos for their YouTube audience.
Remember, YouTube provides even novices the ability to create videos and upload them as simply as possible.
Features of a Good Video
YouTube.com only gives you ten minutes to make a good impression. So, you want to make the best impression you possibly can, right?
How do you do that? There are many features “good” vs. “bad” videos have. Consider the last time you watched a movie preview? Was it intriguing? Did it get you asking questions? Did you want to see more?
When you create your online videos for YouTube, you should be thinking along these lines. Pretend you are creating a movie preview.
Here is what you want to do:
Get your message out.
Make a point.
Entice visitors to come back for more.
Provide clear shots and well-recorded audio.
Keep it short and sweet.
Graphically improve your video to keep the viewer intrigued.
Remember, ten minutes is not much time. You want to record a sharp video, one that is dynamic, unusual and anything but ordinary. Some of the most popular videos on YouTube are popular if for not other reason than the creator did something unique, different and interesting.
Think you can’t come up with something creative for your video?
Think again.
Here is a simple activity to try to help you start your journey. Take out a piece of paper. You are going to brainstorm. First, list the top 10 idea you have for making a great video.
Next to each idea, write down what makes that idea appealing. If you can’t come up with at least five reasons the idea is compelling, scratch it off your list.
Narrow your list to your top five choices.
Now, try to define how you will present the information in your video to highlight your video in a unique and unusual way. Will you dress funny? Will you record atop the highest mountain? Will you include a popular sound track?
Whatever you decide, make sure you try something unique. People have every opportunity to watch something boring on television. They turn to YouTube.com to find interesting and intriguing things to view.
Even if you are trying to brand and promote your sites, you must be careful to make sure you do so in an interesting and creative way. No one wants to watch an infomercial on YouTube. So find a fun way to get your message out.
Making Videos With Your Camcorder
If you have a digital or analog camcorder, then you probably already know how to use it. It is easier to post videos to YouTube if you use a digital camcorder. All you have to do is shoot your video, download it, and upload it to YouTube.
If you use an analog video recorder, like the kind that uses older VHS tapes to record videos, you will probably have to use a converter box to create a digital copy of your video, which you can then upload to YouTube.
Once you upload your video, it’s time to improve on it. Sure, you can leave it as is, but remember, if you take even a small amount of time graphically strengthening your video you are likely to attract a larger audience. So, here’s what you do.
First, make sure you have access to some video editing software. You can acquire this inexpensively on the Web. One of the more common tools people use is Windows MovieMaker.
Once you have the right software, upload your video to the application. Once you do this you can edit your video all you want. Try saving multiple versions of it and testing it with users to see which they like best.
Now it’s time to make your video stand out. Add special effects, like interesting color schemes or fade in. Try adding titles or even chapters to your video. Put some music in the background. All of these small additions will encourage more people to look at and review your video.
If you are not sure what makes a good video, go to YouTube.com and check out their “featured videos” section. Find out what makes these videos stand out. Is the content outrageous? Does the author use multiple special effects? Are subtitles or category titles included? Take some notes about what you like and what you don’t. This will help you when you brainstorm ideas for improving your personal video.
Time To Upload
Now that you took some time to play with your video, it is time to upload it to YouTube. Make sure you save any changes you made to your video before you upload it. You also have to save your video in a format YouTube can use. YouTube.com recommends you save your video with the following extensions for easier uploads: .MOV, .AVI, or .MPG files. These are common video formats most people find easy to use. YouTube also recommends you use a video with a 320x40 resolution and one with an MP3 sound track.iv
You should be able to upload your video any way you like. If you use a digital camcorder, you can upload your video from the device to the website. YouTube even provides the alternative for users to send their videos to the site by e-mail.
One you upload your video, you will need to provide some description for it and tags so people can easily find it. The best way to create tags for your video is to come up with some catchy keywords people are likely to search for when looking for videos like yours.
You will also have to specify one or more categories under which YouTube.com lists your video. Remember, the goal here is helping other users find your video quickly and easily. With millions of videos uploaded each day, you have to take time to ensure you label, categorize and tag your video correctly, so it stands out from the crowd.
Web 2.0 offers many cost-effective ways of promoting your website and YouTube is no different. And that’s just one part of YouTubing. It is also one of the most fun ways of promoting your website. There is music, there is video, there is creativity, and there is marketing. A terrific mix, isn’t it?
YouTubing is not going to sell your product. What it can do, however, is get people interested in your services. How? Let’s take a look.
Browse around
If you are new to YouTube, this should be your first step. It’s a fascinating world out there. Plunge right in and look around a bit. Look at the kind of videos others have made. You’ll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you’ll need to come up with something different from your competitors.
Create a video
That’s what you’re there for. Grab a video recording device – your camcorder, digital camera, webcam, or your cell phone, and get started. Like anything else, you won’t get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you’re not alone. Making a video is much easier in your mind than in practice. Over a period of time, you’ll get better at it. Which brings me to another point; just one video won’t win it for you. Once you’ve uploaded your first video, start working on the second video and then the third. Yes it’s not easy but it’s much easier than some of the other marketing techniques. This will also give you an opportunity to experiment with a variety of techniques. Some may flop miserably while some may enjoy wide popularity and may turn into a rewarding viral distribution.
Spare a thought for the viewers
YouTube is free but viewership has to be earned. So here is humble advice. Do not make videos that take forever to load. People have other things on their mind. And a site like YouTube has many choices for them to pick from. A study on video-sharing websites suggests that a video works best when it is under 5 minutes in length. So even though YouTube allows you a maximum of 10 minutes, keep it under 5 minutes.
Before you upload your video, ensure that the file format is accepted. YouTube accepts .WMV, .AVI, .MOV and .MPG formats.
Entertain
I’ll say this a hundred times over – YouTube is not your marketing collateral. DO NOT sell your product on YouTube. Use it wisely to get people interested. Once they start flocking to your website, you can sell all you want. The minute you start boring them with your ‘Buy Me’ messages, they’ll turn the other way. The best way is to come up with something entertaining that the viewer would want to sit through. When you have six interesting videos on something, the viewer will surely want to know you. That’s when your marketing begins.
Add your website URL
You’ve made a great video and you’re getting a lot of comments. All of it will count for nothing if it doesn’t result in increased traffic to your website. So add that all-important URL with your video. You may add one before the video and one after the video. Add your URL to your YouTube profile as well.
Market through others
Whoever said you need your own videos to attract traffic? If you don’t want to spend time creating a video, approach a popular YouTube user. Offer them a payment for displaying your link on their videos. That’s encouragement for them to come up with interesting videos and a marketing platform for you without sweating too much.
Put up a video on your social networking profile
This may not seem relevant at first but it will surely help you get popular. Put up a bunch of hit YouTube videos on the other social networking profiles that you use. A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your profile attractive and help in getting new contacts.
Participate
If you want others to visit your profile on YouTube, start with visiting their profiles. Browse through videos, add comments for their videos. Don’t spam their profiles.Offer genuine comments and try to initiate a dialogue.
Spread the word
If you have uploaded your own video, get your friends and family members to view it and rate it. Nothing works like a five star rating. Ask them to chip in with a few good comments as well. The biggest mistake is to assume that uploading a video is the end of it. It needs a lot of promotion to make your video visible.
Tag your video
Now this one is the most obvious idea. Use appropriate and relevant tags for your video. You wouldn’t want a person to miss out on your video if he or she is looking for something similar.
What you’ve read above are just a few ideas you can use to drive traffic to your YouTube profile and thus to your website. You’ll find more as you go along. As you see other users, you’ll pick up a few interesting tactics. The bottomline – be innovative, be observant and be smart.
Now that you have the basics down, it is up to you to make extraordinary videos. Here are several frequently asked questions newbie’s have when starting with YouTube.
If you do not find the answer you need, check out YouTube.com’s help section, where you will find a comprehensive listing of hundreds of questions users have about the service.
Q. Can I comment on other people’s videos?
A. Yes, you can. Much like blogging, you are able to place comments about a video. The more often people rate and comment about a video, the more likely it is to achieve higher ranking on the site. Keep in mind however, once you make a comment on another video, it is permanent. Only the creator of that video can delete it. You can however, delete unwanted comments from your own video clips. You should in fact, keep an eye on the kinds of comments people make to your video so you do not have Spam comments posted to your clip.
Q. My comments are not showing up, and sometimes I can’t comment at all. Do you know why?
A. The chances are high either (1) you did not confirm your e-mail address, so you are not showing up as a registered member, or (2) you haven’t given it some time. There is a slight delay in the time you post comments to the time you can see them on the website. If you find you are having other technical difficulties, sometimes it helps to simply clear the cache on your Internet browser. Typically, to do this you will want to delete any temporarily files, your search history and any cookies stored on your computer. Next, be sure to log out, and then log back in again.
Most of the time you can do this by using the Tools menu Options tab. Other times you can click the Start button, then go to your computer control panel and find the Internet Options bar, which will allow you to delete the files you select.
Q. I want to save a video clip to my computer. How do I do that?
A. You can’t actually download and save any videos to your computer, except for your own videos. YouTube created a structure that allows all clips to run on the site, but on the site alone. Sometimes you can save a video in your “save videos” list on YouTube, and watch them when you log back in later. You can also bookmark videos much like you would your favorite sites, so you can come back to them later.
Q. What are playlists and how do I use them?
A. Playlists are lists of your favorite videos. When you bookmark videos you add them to your playlist. Typically, creating a playlist is as simple as clicking on the “save to Favorites” button. This link is just below the video you watch. You can classify your favorites into separate playlists by using the dropdown menu. All you have to do is create a title and the properties for each playlist you create.
You can even share your playlists for others. When you go to your playlists page, located at:
http://www.youtube.com/my_playlists
You simply select the playlist you want others to see, then click the bar that says share this list. It’s that easy. You will need to add the e-mail addresses of people you want to share your list with. When you click send, the people you appointed will receive a message telling them they can log on and view your playlist.
Q. Why are Playlists of use?
A. Playlists can serve many purposes. If you want to get a marketing message out to many people, you can create a series of videos that talks about your products, services or one you are promoting. You can then send a link of your Playlist out to your opt-in list. You can also use Playlists to send out family videos to members living out-of-state. Simply compile a few clips of your favorite family videos, add them to your list, and then send them to distant family.
If you have a series of products you sell, or a book series you want to promote, you can provide audio clips about that series on a specific playlist. You can then create other playlists to market and show off other products you want to promo. Remember, the list of possibilities is endless when you use YouTube.com as a promotional tool.
Q. What if I do not want other people to see my video?
A. YouTube allows registered members to keep their videos private, meaning only people you invite will be able to view your video clip. Simply visit the following link:
http://youtube.com/my_vidoes
You will want to go to the “Edit” section, and select the private button. You will then need to choose the contacts you want to allow viewing rights to.
Q. Is it hard to watch videos on YouTube?
A. Watching a video is simple, anyone can do it. All you have to do is visit the site. Remember, anyone can watch video clips without registering. Click the video and you are in business. If you want to save videos to your favorites list, you will need to register, but remember, registration is free!
You will also have to specify one or more categories under which YouTube.com lists your video. Remember, the goal here is helping other users find your video quickly and easily. With millions of videos uploaded each day, you have to take time to ensure you label, categorize and tag your video correctly, so it stands out from the crowd.
Part IV - How to Drive Traffic to Your Site by Posting Videos on YouTube
Web 2.0 offers many cost-effective ways of promoting your website and YouTube is no different. And that’s just one part of YouTubing. It is also one of the most fun ways of promoting your website. There is music, there is video, there is creativity, and there is marketing. A terrific mix, isn’t it?
YouTubing is not going to sell your product. What it can do, however, is get people interested in your services. How? Let’s take a look.
Browse around
If you are new to YouTube, this should be your first step. It’s a fascinating world out there. Plunge right in and look around a bit. Look at the kind of videos others have made. You’ll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you’ll need to come up with something different from your competitors.
Create a video
That’s what you’re there for. Grab a video recording device – your camcorder, digital camera, webcam, or your cell phone, and get started. Like anything else, you won’t get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you’re not alone. Making a video is much easier in your mind than in practice. Over a period of time, you’ll get better at it. Which brings me to another point; just one video won’t win it for you. Once you’ve uploaded your first video, start working on the second video and then the third. Yes it’s not easy but it’s much easier than some of the other marketing techniques. This will also give you an opportunity to experiment with a variety of techniques. Some may flop miserably while some may enjoy wide popularity and may turn into a rewarding viral distribution.
Spare a thought for the viewers
YouTube is free but viewership has to be earned. So here is humble advice. Do not make videos that take forever to load. People have other things on their mind. And a site like YouTube has many choices for them to pick from. A study on video-sharing websites suggests that a video works best when it is under 5 minutes in length. So even though YouTube allows you a maximum of 10 minutes, keep it under 5 minutes.
Before you upload your video, ensure that the file format is accepted. YouTube accepts .WMV, .AVI, .MOV and .MPG formats.
Entertain
I’ll say this a hundred times over – YouTube is not your marketing collateral. DO NOT sell your product on YouTube. Use it wisely to get people interested. Once they start flocking to your website, you can sell all you want. The minute you start boring them with your ‘Buy Me’ messages, they’ll turn the other way. The best way is to come up with something entertaining that the viewer would want to sit through. When you have six interesting videos on something, the viewer will surely want to know you. That’s when your marketing begins.
Add your website URL
You’ve made a great video and you’re getting a lot of comments. All of it will count for nothing if it doesn’t result in increased traffic to your website. So add that all-important URL with your video. You may add one before the video and one after the video. Add your URL to your YouTube profile as well.
Market through others
Whoever said you need your own videos to attract traffic? If you don’t want to spend time creating a video, approach a popular YouTube user. Offer them a payment for displaying your link on their videos. That’s encouragement for them to come up with interesting videos and a marketing platform for you without sweating too much.
Put up a video on your social networking profile
This may not seem relevant at first but it will surely help you get popular. Put up a bunch of hit YouTube videos on the other social networking profiles that you use. A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your profile attractive and help in getting new contacts.
Participate
If you want others to visit your profile on YouTube, start with visiting their profiles. Browse through videos, add comments for their videos. Don’t spam their profiles.Offer genuine comments and try to initiate a dialogue.
Spread the word
If you have uploaded your own video, get your friends and family members to view it and rate it. Nothing works like a five star rating. Ask them to chip in with a few good comments as well. The biggest mistake is to assume that uploading a video is the end of it. It needs a lot of promotion to make your video visible.
Tag your video
Now this one is the most obvious idea. Use appropriate and relevant tags for your video. You wouldn’t want a person to miss out on your video if he or she is looking for something similar.
What you’ve read above are just a few ideas you can use to drive traffic to your YouTube profile and thus to your website. You’ll find more as you go along. As you see other users, you’ll pick up a few interesting tactics. The bottomline – be innovative, be observant and be smart.
Frequently Asked Questions
Now that you have the basics down, it is up to you to make extraordinary videos. Here are several frequently asked questions newbie’s have when starting with YouTube.
If you do not find the answer you need, check out YouTube.com’s help section, where you will find a comprehensive listing of hundreds of questions users have about the service.
Q. Can I comment on other people’s videos?
A. Yes, you can. Much like blogging, you are able to place comments about a video. The more often people rate and comment about a video, the more likely it is to achieve higher ranking on the site. Keep in mind however, once you make a comment on another video, it is permanent. Only the creator of that video can delete it. You can however, delete unwanted comments from your own video clips. You should in fact, keep an eye on the kinds of comments people make to your video so you do not have Spam comments posted to your clip.
Q. My comments are not showing up, and sometimes I can’t comment at all. Do you know why?
A. The chances are high either (1) you did not confirm your e-mail address, so you are not showing up as a registered member, or (2) you haven’t given it some time. There is a slight delay in the time you post comments to the time you can see them on the website. If you find you are having other technical difficulties, sometimes it helps to simply clear the cache on your Internet browser. Typically, to do this you will want to delete any temporarily files, your search history and any cookies stored on your computer. Next, be sure to log out, and then log back in again.
Most of the time you can do this by using the Tools menu Options tab. Other times you can click the Start button, then go to your computer control panel and find the Internet Options bar, which will allow you to delete the files you select.
Q. I want to save a video clip to my computer. How do I do that?
A. You can’t actually download and save any videos to your computer, except for your own videos. YouTube created a structure that allows all clips to run on the site, but on the site alone. Sometimes you can save a video in your “save videos” list on YouTube, and watch them when you log back in later. You can also bookmark videos much like you would your favorite sites, so you can come back to them later.
Q. What are playlists and how do I use them?
A. Playlists are lists of your favorite videos. When you bookmark videos you add them to your playlist. Typically, creating a playlist is as simple as clicking on the “save to Favorites” button. This link is just below the video you watch. You can classify your favorites into separate playlists by using the dropdown menu. All you have to do is create a title and the properties for each playlist you create.
You can even share your playlists for others. When you go to your playlists page, located at:
http://www.youtube.com/my_playlists
You simply select the playlist you want others to see, then click the bar that says share this list. It’s that easy. You will need to add the e-mail addresses of people you want to share your list with. When you click send, the people you appointed will receive a message telling them they can log on and view your playlist.
Q. Why are Playlists of use?
A. Playlists can serve many purposes. If you want to get a marketing message out to many people, you can create a series of videos that talks about your products, services or one you are promoting. You can then send a link of your Playlist out to your opt-in list. You can also use Playlists to send out family videos to members living out-of-state. Simply compile a few clips of your favorite family videos, add them to your list, and then send them to distant family.
If you have a series of products you sell, or a book series you want to promote, you can provide audio clips about that series on a specific playlist. You can then create other playlists to market and show off other products you want to promo. Remember, the list of possibilities is endless when you use YouTube.com as a promotional tool.
Q. What if I do not want other people to see my video?
A. YouTube allows registered members to keep their videos private, meaning only people you invite will be able to view your video clip. Simply visit the following link:
http://youtube.com/my_vidoes
You will want to go to the “Edit” section, and select the private button. You will then need to choose the contacts you want to allow viewing rights to.
Q. Is it hard to watch videos on YouTube?
A. Watching a video is simple, anyone can do it. All you have to do is visit the site. Remember, anyone can watch video clips without registering. Click the video and you are in business. If you want to save videos to your favorites list, you will need to register, but remember, registration is free!
Q. I want to use my cell phone to upload a video. How do I do that?
A. Many newer phones allow you to record short video clips. Before uploading to YouTube, you will have to set up your account so it can receive videos from mobile devices. To do this, simply log into your account. Then, follow the account settings choice and click on the link to “Mobile Upload Profiles.” Here you can enter information about the mobile unit you plan to upload from. Then you create a file for your cell phone. YouTube.com will provide you with a specific e-mail address you can use to send your videos to. Make sure you send your video direct to the e-mail address provided by YouTube.
Conclusions
As you can see, YouTube is making life incredibly fascinating. Using YouTube for entertainment, as a promotional tool or to learn more about a subject you are passionate about is easier than ever.
You do not have to be a technical wizard to figure out how to use YouTube to your advantage. In fact, YouTube provides detailed instructions for all the features, including the advanced features it offers on its site.
Before you seriously consider using YouTube as part of a self-promotional campaign, log onto the site, create a profile and try uploading a few test videos. This will allow you some time to get used to the sites features and figure out exactly what you need to do to get your videos up and running. Don’t forget to check in often with the featured videos section, so you get a better idea of what others are doing.
Before you seriously consider using YouTube as part of a self-promotional campaign, log onto the site, create a profile and try uploading a few test videos. This will allow you some time to get used to the sites features and figure out exactly what you need to do to get your videos up and running. Don’t forget to check in often with the featured videos section, so you get a better idea of what others are doing.
YouTube channel income Chapter 13 to 17 - That will help you to decide your goals for getting a high income and making a successful online business in this eBook.
YouTube channel income Chapter 13 to 17 - That will help you to decide your goals for getting a high income and making a successful online business in this eBook.
Become the leader in online business as we all know that the kind of goals that you set represents your passion. You will learn to work on YouTube making profits in this field of online business and this will earn you happiness and income more than your expenses.
Chapter 13 YouTube Analytics
Measuring the Performance of Your YouTube Campaign: Google Analytics and Adwords
If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover short attention spans with the content you publish. So how do you know if your YouTube campaigns bring a positive ROI?
The goals of your campaign will determine which metrics to monitor in YouTube, AdWords, or Analytics and suggested metrics for each goal type are provided below.
Google AdWords Video Metrics View performance
In your Google AdWords account, you will see raw numbers of views in addition to the view rate which advertisers are already familiar with. View rate is similar to the CTR for clicks and impressions on your other ad types. This will also show the average amount you pay when viewers watch your videos or engage with your ad. You can see the maximum
costs for views, similar to the maximums you see for clicks with your search ads. These metrics indicate how many people are becoming aware of your brand.
Once viewers are aware of you, you want them to take the next step beyond viewing by clicking on your ad. Engagement includes clicking on cards on your video or your call-to- action overlay. Earned views also measure YouTube engagement because it indicates people watched other videos on your channel after seeing this initial video ad. Even better, some may choose to subscribe so you know they want to hear and see more from you. And of course likes are nice, but shares are even better.
Reach
Reach is how many people viewed your ad and how often your ad was shown to each person (as determined by cookies). You can also see how many times it was viewed for each viewer.
Reach is how many people viewed your ad and how often your ad was shown to each person (as determined by cookies). You can also see how many times it was viewed for each viewer.
Video playtime (Watch Rate)
This measures how much of your video was viewed in quartiles: 25%, 50%, 75%, and 100%. If viewers rarely make it past that first quartile, it does not mean completing scrapping the video. You may be able to edit what you have into a shorter run time.
This measures how much of your video was viewed in quartiles: 25%, 50%, 75%, and 100%. If viewers rarely make it past that first quartile, it does not mean completing scrapping the video. You may be able to edit what you have into a shorter run time.
Segments – Network
On which network are your videos being displayed? Video Discovery ads (formerly known as In-Display ads) are shown next to related videos or in a YouTube search results page. In- stream ads are shown on YouTube as well as the Google Display Network. Since these are very different networks, you want to know if one format is better than the other both in terms of cost as well as views.
Segments – Mobile users
What about device type? Is there a difference in cost and views depending on whether the video was viewed on a computer, mobile device or a tablet? If most users view your video ads on a mobile device, you want sharp images that will stand out on a smaller screen.
Review the Video Targeting tab
If you are new to YouTube advertising or perhaps a little uncertain about your exact audience, you will want to target a broader group initially. As you gather campaign performance data, you may want to add or exclude demographics. Similarly, you may discover interest, placements, or affinity groups to add or exclude. These metrics are all available in the Video targeting tab of your AdWords campaign.
That’s a lot of data available to you as an advertiser. We have data in YouTube. We have data in AdWords. Do we also need yet another place for data in Google Analytics? Yes. Because nothing we do in marketing happens in a vacuum. We use multiple channels and strategies to reach our prospects and we want to understand how our marketing channels may work in conjunction with each other.
Google Analytics Video Metrics YouTube Visitors
This is a simple metric in Google Analytics and a good starting place available under Acquisition. Who learned of your web site from YouTube (New visitors) compared to your other channels? You can drill into Video Campaigns specifically or compare it in the context of all your existing AdWords Campaigns.
YouTube Referrals
Remember that YouTube is a social channel. So while you will want to review this in the context of your AdWords campaign in Google Analytics, also compare it to the other social channels you use to drive traffic – paid and unpaid – as well as other referral sources. From here, you can view basic engagement metrics as well as also conversions. For example, do your YouTube visitors complete the goal of signing up for your email newsletter?
Multi-Channel Funnels
You may not see direct conversions with your YouTube visitors, such as immediate email newsletter sign-ups. Visitors may come to your site but not complete a desired action during the first visit. With Multi-Channel Funnels, you can see the visitor’s journey through your website and the influence of video. By understanding the impact of each marketing
channel compared to the others, you can make better decisions about how to budget moving forward.
Determining the purpose of your paid YouTube campaign will guide your decisions about what to measure. And these metrics are available in multiple places: YouTube Analytics, AdWords, and Google Analytics. Start with YouTube Analytics to see how your videos perform on their own, not compared against your other channels. Next spend some time in AdWords to view how paid campaigns are contributing to your goals and bringing a positive ROI.
Finally, explore YouTube performance in Google Analytics to determine how your marketing channels work together, keeping in mind that a YouTube campaign will likely bring different results than your other marketing channels and explore that data with the goal of brand awareness. Of course, brand awareness does not immediately translate into revenue, but website visitors do need to first hear about you before doing business with you so brand awareness is a worthy pursuit.
Segments – Mobile users
What about device type? Is there a difference in cost and views depending on whether the video was viewed on a computer, mobile device or a tablet? If most users view your video ads on a mobile device, you want sharp images that will stand out on a smaller screen.
Review the Video Targeting tab
If you are new to YouTube advertising or perhaps a little uncertain about your exact audience, you will want to target a broader group initially. As you gather campaign performance data, you may want to add or exclude demographics. Similarly, you may discover interest, placements, or affinity groups to add or exclude. These metrics are all available in the Video targeting tab of your AdWords campaign.
That’s a lot of data available to you as an advertiser. We have data in YouTube. We have data in AdWords. Do we also need yet another place for data in Google Analytics? Yes. Because nothing we do in marketing happens in a vacuum. We use multiple channels and strategies to reach our prospects and we want to understand how our marketing channels may work in conjunction with each other.
Google Analytics Video Metrics YouTube Visitors
This is a simple metric in Google Analytics and a good starting place available under Acquisition. Who learned of your web site from YouTube (New visitors) compared to your other channels? You can drill into Video Campaigns specifically or compare it in the context of all your existing AdWords Campaigns.
YouTube Referrals
Remember that YouTube is a social channel. So while you will want to review this in the context of your AdWords campaign in Google Analytics, also compare it to the other social channels you use to drive traffic – paid and unpaid – as well as other referral sources. From here, you can view basic engagement metrics as well as also conversions. For example, do your YouTube visitors complete the goal of signing up for your email newsletter?
Multi-Channel Funnels
You may not see direct conversions with your YouTube visitors, such as immediate email newsletter sign-ups. Visitors may come to your site but not complete a desired action during the first visit. With Multi-Channel Funnels, you can see the visitor’s journey through your website and the influence of video. By understanding the impact of each marketing
channel compared to the others, you can make better decisions about how to budget moving forward.
Conclusion
Determining the purpose of your paid YouTube campaign will guide your decisions about what to measure. And these metrics are available in multiple places: YouTube Analytics, AdWords, and Google Analytics. Start with YouTube Analytics to see how your videos perform on their own, not compared against your other channels. Next spend some time in AdWords to view how paid campaigns are contributing to your goals and bringing a positive ROI.
Finally, explore YouTube performance in Google Analytics to determine how your marketing channels work together, keeping in mind that a YouTube campaign will likely bring different results than your other marketing channels and explore that data with the goal of brand awareness. Of course, brand awareness does not immediately translate into revenue, but website visitors do need to first hear about you before doing business with you so brand awareness is a worthy pursuit.
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Chapter 14
How to make YouTube a part of Successful B2B Marketing Funnel?
With both its long-tail discoverability and potential to educate clients about in-depth features, the YouTube platform offers some incredible benefits for B2B companies. And yet, surprisingly, YouTube is one of the most frequently overlooked social media platforms when it comes to building a successful B2B marketing funnel.
To be sure, YouTube is no longer the only social media platform for posting native video – Facebook, Instagram and Twitter now all have their video offerings. On these platforms, though, organic views are all about “the feed,” meaning that for a short period of time after you post the video, it will be shown in the feed of some percentage of your followers, depending on factors such as the Facebook algorithm or whether a user accessed their account during the window of time a video might have appeared. Of course, a feed-based distribution strategy can be successful for gaining significant “Day One” views, the non-paid viewership that occurs when you first upload the video. And, certainly, well-targeted paid campaigns can also be quite effective in the feeds.
But social video is not all about the feed, and for B2B, this distinction is key. B2B companies generally have higher-ticket items and longer sales cycles than B2C. During this extended period, clients will research their future partners as much as they can in multiple ways. Naturally, they will go to Google and YouTube to do their research, and can end up watching multiple videos about the products. And while on Facebook almost all views from a given week will be of your latest video, on YouTube, almost all of your views from a given week will be of your “greatest hits,” the old videos.
YouTube Long-tail Marketing: The Four S’s Instead of being a feed-based social network, traffic on YouTube essentially comes from the four S’s: Sharing, Suggesting, Searching, and Subscribing. Potential B2B clients find YouTube videos about products, for the most part, because of one of the following factors:
1. Sharing: They were directed off-platform via a direct link or from the company, the media, a salesperson directly, or a friend or influencer.
2. Suggesting: They saw the video in the “suggested videos” column on the right-hand side of the page another YouTube video was on.
3. Searching: They find them by searching on YouTube or Google.
4. Subscribing: They subscribe to channels based on their interests and/or personalities, and those channels talked about the products.
#1 Encourage Video Sharing: YouTube & Beyond
Certainly if you can get B2B blogs and influencers to post a link to your YouTube videos, you should do so. Outside parties particularly like to post announcement videos and short interviews (under four minutes) that feature industry superstars. A video is a great complement to any press release, and when reaching out to technical bloggers, the short, how-to video can get you some embeds and link-love.
But to take advantage of the YouTube long-tail, what about embedding the videos on your company’s own website and blog? This is one of the best ways of driving relevant traffic, and it affirms the YouTube video’s relevance by embedding it within a page chock full of
SEO-empowered text. And don’t forget to link to the video from your email newsletter (just
do a link, please – embedding video in email is a no-no).
#2 Boost Suggested CTR with a Great Thumbnail
It seems counterintuitive, but after direct links and embeds, most YouTube views come as a result of being related to other videos. And one of the most important ways to get more “suggested videos” from your own channel showing up in the right-hand column is to have proper custom thumbnails.
Your thumbnails can also benefit from a “branding stripe” running the full height of the left-hand side of the image. This is key because it makes them stick out in the suggested videos column. Remember, most people see these images very small (at just 120×68 pixels, to be exact), so the image has to pop.
The image below is a good example of a custom thumbnail: uniform branding stripe on left, close-up face, looking at the camera, eyes and teeth visible, expressive face, speaking mid- sentence. We wonder what he’s saying, so we’ll click. Note that it will still look intriguing at roughly 120×68, which is how many people will see it.
Additionally, playlists are essential to driving suggested videos, because YouTube looks to
playlists to understand which videos are related. There’s practically no limit to how many
playlists you can create, and a single video can be in many playlists. Playlists take almost no time to create, and of course drive continuous views as well, so a good playlist strategy is essential in any YouTube long-tail marketing campaign.
#3 Understand YouTube and Google Search Factors
YouTube Search: YouTube is the second largest search engine after its parent Google. And while you’ll often get a YouTube video result embedded into your Google search results, videos will actually get more traffic directly from searching on YouTube.com.
Contrary to popular belief, videos are not ranked in YouTube search by how many views they get. Rather, the algorithm looks for how long the videos encourage people to stay on the YouTube.com platform. So to succeed, B2B marketers must pay close attention to key metrics, such as how long people are watching individual videos and which videos are referring additional views back to the same channel.
If you’re still shooting and editing your videos using the same methods perfected for television, you’ll benefit by using YouTube analytics to take stock of what’s working and what isn’t, and use those learnings to structure the video content more appropriately for the YouTube audience. It will benefit your brand’s visibility across the board.
Google Search: Often a YouTube video will come up in your Google search results. But how does Google archive the info from its friend YouTube? Well, title, tags, and description all help. After all, Google can only index video by text and code, so for SEO purposes, the metadata around the video is actually more important than what is shown within the video. Additionally, doing an optional closed-caption transcript will help Google better identify the content, because while YouTube’s automated transcription technology is getting better, it’s still comically inaccurate at times. These transcripts help both the Google and YouTube search engines determine the content.
#4 YouTube Long-tail Success: Subscriber Growth
Generally, subscribers – which are the “likes” and “follows” of YouTube – are very valuable to gaining targeted views. From my own research, an organic video can expect, on average,
about 15% views per subscriber (without other influences). So a channel with 1,000 subscribers can generally expect about 150 views per video.
Thus it’s important to encourage your potential client base to subscribe to your YouTube channel in every way you encourage them to follow you on other social media platforms – via your website, email, etc. And, importantly, get them to subscribe via clickable links in your videos and descriptions. Then, each time they find themselves on YouTube.com, they will be more likely to have your videos automatically promoted to them. They may also receive email updates from YouTube as well.
One caveat: YouTube subscribers tend to skew younger, which could leave out some of the older decision makers of your B2B clients. Even today, some tech-savvy people who watch YouTube videos still don’t even realize that you can subscribe to YouTube channels, or what a “YouTube channel” actually is. But don’t let this discourage you – each subscriber you get will give you an advantage over your competitors.
Bonus Tip: Re-optimize Your Video Content Every Month
YouTube is a hybrid platform. With its high sharability, it’s more like Facebook or Twitter. But with its long-term discoverability, its behavior for driving B2B leads can be more like a content-marketing blog. This is because once a video finds a place in a search engine, it will stay there, and the video can be a primary traffic driver to other content pieces or as a top lead conversion source.
But results can always be tweaked and improved, sometimes dramatically. We’re seeing this with blogs and top marketing companies like HubSpot are starting new divisions in charge of in-depth upgrades to “back catalog” blog posts, optimizing them in ways that improve SEO, conversion rate, and referral traffic.
These blog optimization specialists take content that they’ve already invested a lot of money in, and go back and squeeze more juice out of them, sometimes doubling the lead generation rate they were getting previously. The same should be done with YouTube on a monthly basis: Taking assets you’ve already invested a lot of money in creating and re-
optimizing them using a data-driven approach, taking into account the key analytics, trends and best practices. The result can be a significant increase of your ROI.
Each of your top videos should be audited and optimized (if data warrants it) once per quarter. If you’re a channel with a back catalog of hundreds of videos, for instance, and you want to focus on the top 200 videos, we recommend reviewing one-third of the greatest hits each month, then track how YouTube and Google re-index them over a several week period, then repeat the process each month.
So B2B companies – it’s time to take another look at your YouTube strategy. You may be surprised what is possible in the long tail.
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Chapter 15
Tools and Apps to grow your YouTube Channel
A critical part of success on YouTube demands that creators produce engaging, high- quality content that viewers will enjoy. Also, having the correct video/audio equipment and editing software is essential to producing fantastic videos.
YouTube offers a basic video editor, but there are many free and paid alternatives including:
· Filmora Video Editor
· HitFilm Express
· AVS Video Editor
· Adobe Premiere
· Pinnacle Studio
· Final Cut Pro (Mac only)
· Sony Vegas Pro
Whatever video editing software you choose, that’s only half the battle.
You’ll need to consider how you’re going to succeed in channel development by understanding branding, SEO, analytics, marketing, etc. Here’s a list of popular YouTube tools, services, and resources to help you in these areas.
All-in-One Platforms
VidIQ
VidIQ is the first YouTube audience development and management suite that helps individuals, brands, networks, and agencies grow their views and subscribers through collaborative tools that empower teams at every step of their workflow. Their end-to-end solution includes analytics and reporting, YouTube SEO, influencer identification, comment management, and competitive intelligence tools. VidIQ’s professional services include brand strategy and channel optimization.
VidIQ’s Vision Chrome extension which enables you to:
· See video and homepage keywords/tags used by others
· Review search term metrics such as views and keyword scores
· See a snapshot of YouTube, Facebook, and engagement rate (ER) metrics for the top search results
· Track character counts for my titles, descriptions, and tags
· Easily manage, copy, and paste tags from one video to the next
· Hootsuite
Hootsuite is one of the premium tools to run an online business, and they’re the most widely used social media management tool. Users can schedule and post updates to pages and profiles for Facebook, Twitter, LinkedIn, Instagram, WordPress, and other sites from their dashboard. They offer 160+ free and paid apps through their app directory including YouTube, VK, Tumblr, and other well-established software applications.
With Hootsuite, you can do the following concerning YouTube:
· Upload, edit, schedule, and share YouTube videos across all your social networks
· Manage multiple YouTube accounts without the risk of sharing passwords
· Monitor YouTube activity alongside your teammates
· Schedule and share your YouTube videos
· Measure subscriber growth, analyze engagement levels, and pinpoint traffic sources
Hootsuite offers multiple plans including free, pro, and enterprise. They offer a free 30-day trial.
· TubeBuddy
TubeBuddy’s browser extension adds a layer of incredible functionality right on top of YouTube’s website. They offer features that cover several categories including productivity, workflow, SEO, promotion, and analytics. Some of the many things you can do with TubeBuddy are:
· Bulk updates to your videos such as adding annotations and cards with just a few clicks
· Conduct SEO audits of your videos to find the best opportunities and tags
· Find/replace on your videos just as if you were using a word processor
· Generate professional custom thumbnails using screenshots and branding/text layers
· Engage your audience quicker and more efficiently
· Export your list of subscribers and their social profiles
· Get details and analysis of competitor channels
· Promote your new upload across all other videos
YouTube Tutorials, Insights, Tips, and Tricks
YouTube Creator Hub and Academy
The Creator Hub is a destination for resources to help you make great videos, find your audience, and grow your channel. The Creator Academy has a vast catalog of tutorials to challenge and inspire your creativity. The lessons will give you the inside scoop on how to shoot and edit amazing videos, and make sure your viewers see them too. Also, they have a YouTube channel featuring tips and tricks. This is an excellent place to get well versed regarding all things YouTube channel development.
Tubefilter, Inc., the leading digital entertainment media company covering the online video industry, is the definitive source for industry news, program reviews, and industry events and online entertainment market intelligence services.
SEO, Keywords, and Tags
YouTube isn’t just about reviews and unboxing videos; it’s the second largest search engine on the web behind Google. Like Google, appearing on the first page of search results is critical to attracting clicks and views. To achieve this requires sufficient knowledge of YouTube search engine optimization (SEO) factors to improve your video rank.
Google Keyword Planner
Google Keyword Planner is a tool that helps to build new Search Network campaigns or expand existing campaigns. It will help you to get keywords and ad group ideas, historical statistics, keywords trend, etc. See this post for Keyword Planner alternatives.
SEMRush
SEMRush offers a keyword tool that is driven by its huge dataset of search data from 26 different countries. SEMRush results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking domains for a keyword.
Keywordtool.io
This tool scrapes and suggests keyword ideas from Google, YouTube, Bing, and even Amazon. You can choose suggested keywords from every Google TLD, language, and location and there are similar options for the other engines they support. For free, you get hundreds of suggested keywords, but you need a paid plan to access search volume estimations.
· YouTube’s Autocomplete Feature
As you type into YouTube’s search engine, you see suggestions. These results indicate demand for these topics, for example, “how to increase sales.”
Channel Data and Analytics
Do you want to understand how your channel is doing through data and analysis? If yes, there are several routes to take.
YouTube Analytics
Nestled within your Creator Studio side panel, you can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There’s a ton of data available in different reports, like the watch time, traffic sources, and demographics. To learn more about YouTube Analytics, check out these articles published by WordPress plugin and SEO experts Yoast (Yoast Watch Time and Engagement Reports).
Google Analytics is a free web service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing. The service is available to anyone with a Google account. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
You can integrate your channel with Google Analytics to get a better understanding of visits to your actual channel page. This may be helpful if you use multiple Google products and want to share data across your linked accounts.
BirdSong Analytics
BirdSong Analytics is a leading pay as you go social media analytics tool. It’s used by social media practitioners, journalists, publishers, and researchers in 120 countries around the world. With every report, they provide in-depth analysis of audience and activity, with the option to export data for offline analysis. Their mission is to give the world social media data that is simple to use, reasonably priced, and without monthly fees. You can use them to access:
· Over 30 key metrics presented in user-friendly tables and charts
· Details of any public or private videos and channels posted on YouTube
Social Blade
Social Blade is one of the longest running YouTube statistics tracking websites that allow you to see your channels growth with ease. They also offer Instagram and Twitch statistics too, enabling you to track your reach across multiple social media platforms simultaneously. Here’s what they offer:
· Track your YouTube progress with subscriber & views statistics
· Compare YouTube metrics of up to three creators simultaneously
· Discover what multi-channel network or management agency a creator belongs to
· Find out when you might hit a milestone, for example, subscriber count
· Estimate how much money various YouTubers are earning
· Watch your subscriber and view counts update in real-time
· Tutorials for beginners and experienced YouTubers
· Consulting to build your channel
Live Subscriber Count
This is a free tool that displays your channel’s subscriber count in real time. It’s basically a giant ticker that updates every second. If you are running promotions or live streams, it provides instant gratification for your growth efforts. You can adjust the color of the Live Subscriber Count to match your channel and add sound. Also, some creators make it visible to live viewers to encourage channel subscriptions. Surprisingly, YouTube doesn’t offer something similar.
Monetization and Funding
Google AdSense
Google AdSense is a program run by Google that allows publishers to serve automatic text, image, video, or interactive media advertisements, that are targeted at viewers. These ads are administered, sorted, and maintained by Google. Publishers can generate revenue on either a per-click or per-impression basis.
YouTube earnings are added to your AdSense payments page before the 15th of each month and included in your payment if your total earnings exceed the payment threshold. However, estimated earnings will not be updated to include your YouTube earnings.
YouTube Fan Funding (YouTube has canceled this feature)
You can use fan funding to let your viewers make voluntary payments to support your channel. When you turn on fan funding, your viewers see a button on your channel that lets them donate money.
YouTube Super Chat (New Feature)
Super Chat is a new way for fans and creators to interact during live streams. Fans can purchase Super Chats to highlight their messages within the live chat stream. Super Chats stand out from other messages in two ways:
· Your Super Chat is highlighted with a color.
· Your Super Chat stays pinned in the ticker for a set period of time.
The color of your Super Chat, the period of time it stays pinned in the ticker, and the maximum message length are determined by the amount of your purchase.
Patreon
Patreon is a way to get paid for creating the things you already create (videos, songs, whatevs, etc.). Fans pledge a few bucks per month or per item released and the money goes to the creator. It doesn’t matter where creators create, for example, YouTube, Vimeo, SoundCloud, blog, etc.
Pixlr
Pixlr Editor is an amazing photo editor for all your editing needs. You gain full control over your images, including layers and effects. Their web apps are powerful and let you apply quick fixes, crop, rotate, and add style to make any photo beautiful.
Canva
With Canva, you can design presentations, social media graphics, and more with thousands of beautiful layouts. Also, you can enrich your chosen snapshot with text and design elements, or create a clean-cut thumbnail design for a synchronized playlist or channel. With their tools and easy-to-navigate interface, you can easily customize your YouTube thumbnails.
Fiverr is the world’s largest marketplace for digital services starting at just five dollars. You can visit their YouTube related services here.
Chrome Extensions
VidIQ, Hootsuite, Tubebuddy, and Socialblade are available in the Chrome Web Store. These extensions are excellent and much better than one-off tools like Tags for YouTube.
Facebook Apps
If you have a Facebook page, there are countless YouTube “Apps for Pages” which enable you to add a tab to feature your videos.
Smartphone Apps
Channel development and management apps are few and hard to find in both Google Play and Apple stores. What you’ll mostly find are video creation and editing apps such as Flipagram, VivaVideo, and numerous others for mobile video production needs. Your best bet for channel management is YouTube’s Creator Studio app which makes it fast and easy to manage your channel on the go. Features include:
· Monitor channel and video performance with easy-to-use analytics
· Filter and respond to comments
· Get notifications when something important happens
· Update video details and monetization settings
· Manage playlists
Grammar, Spelling, and Punctuation
Use Grammarly to check your YouTube titles and descriptions for errors automatically. It’s another one of my premium tools one can’t live without regarding blogging and vlogging activities.
YouTube Super Chat (New Feature)
Super Chat is a new way for fans and creators to interact during live streams. Fans can purchase Super Chats to highlight their messages within the live chat stream. Super Chats stand out from other messages in two ways:
· Your Super Chat is highlighted with a color.
· Your Super Chat stays pinned in the ticker for a set period of time.
The color of your Super Chat, the period of time it stays pinned in the ticker, and the maximum message length are determined by the amount of your purchase.
Patreon
Patreon is a way to get paid for creating the things you already create (videos, songs, whatevs, etc.). Fans pledge a few bucks per month or per item released and the money goes to the creator. It doesn’t matter where creators create, for example, YouTube, Vimeo, SoundCloud, blog, etc.
Pixlr
Pixlr Editor is an amazing photo editor for all your editing needs. You gain full control over your images, including layers and effects. Their web apps are powerful and let you apply quick fixes, crop, rotate, and add style to make any photo beautiful.
Canva
With Canva, you can design presentations, social media graphics, and more with thousands of beautiful layouts. Also, you can enrich your chosen snapshot with text and design elements, or create a clean-cut thumbnail design for a synchronized playlist or channel. With their tools and easy-to-navigate interface, you can easily customize your YouTube thumbnails.
Fiverr is the world’s largest marketplace for digital services starting at just five dollars. You can visit their YouTube related services here.
Chrome Extensions
VidIQ, Hootsuite, Tubebuddy, and Socialblade are available in the Chrome Web Store. These extensions are excellent and much better than one-off tools like Tags for YouTube.
Facebook Apps
If you have a Facebook page, there are countless YouTube “Apps for Pages” which enable you to add a tab to feature your videos.
Smartphone Apps
Channel development and management apps are few and hard to find in both Google Play and Apple stores. What you’ll mostly find are video creation and editing apps such as Flipagram, VivaVideo, and numerous others for mobile video production needs. Your best bet for channel management is YouTube’s Creator Studio app which makes it fast and easy to manage your channel on the go. Features include:
· Monitor channel and video performance with easy-to-use analytics
· Filter and respond to comments
· Get notifications when something important happens
· Update video details and monetization settings
· Manage playlists
Grammar, Spelling, and Punctuation
Use Grammarly to check your YouTube titles and descriptions for errors automatically. It’s another one of my premium tools one can’t live without regarding blogging and vlogging activities.
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Chapter 16
YouTube Marketing Trends in 2017
As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017.
To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts.
#1: YouTube Solidifies Its Social Network Status
YouTube is often chalked up as the home of silly Internet videos. Companies recognizing YouTube as a search engine and content machine have leveraged the platform as a place to upload video, but they’ve focused their social efforts on Instagram, Twitter, and Facebook. Now, YouTube is allowing creators to communicate with their subscribers and channel visitors in more ways.
With the addition of features such as a basic status update with a photo, people who want to better connect with a video-obsessed audience will see YouTube as a social network rather than just a video collection zone.
This is going to be a game-changer for YouTube as a competitor in the social space, and marketers should be thinking bigger when it comes to what this platform means to their strategy.
#2: YouTube Explores Long-form Television-style Content
In 2017, YouTube will evolve to maintain its strategic position as a video platform that’s
the second-largest search engine.
To increase revenues, YouTube will tap into Google’s treasure trove of data to test production and marketing of longer-format television-type series. This competitive move is in response to the rise of original series creations by Netflix, Amazon, and Hulu.
YouTube will also introduce new advertising formats during the video experience, since roughly a third of Millennials watch YouTube ads in their entirety. Specifically, we’ll see the addition of ads in the middle of videos longer than one minute, similar to Facebook’s approach.
#3: YouTube Channels Embrace Quality Over Quantity
For a long time, the trend on YouTube was to create more content in hopes of building subscribers and views. Now, businesses are smarter and realize that making less content with quality keywords will give them a bigger ROI.
2017 will be the year we see an increase in educational content from businesses on YouTube, as that will give them the best chance of appearing in search and attracting a larger scale of potential customers.
Marketers need to focus on content that educates their potential customers and that will always give them a positive return on their investment of time.
#4: YouTube Integrates Third-party Software to Improve Broadcast Quality
YouTube will seek to acquire a third-party encoding software company like Telestream (which makes Wirecast), Switcher Studio, or Livestream.com (which develops software and hardware). When this happens, it will be easier and more affordable for us to produce high- quality, highly engaging video content for our fans and subscribers.
For example, Switcher Studio has already released a free iOS app that we can use to live stream on YouTube or Facebook.
No matter what, due to the strength of their search and discovery algorithm, YouTube remains a force to be reckoned with. Forward-thinking marketers should plan on a strategy that integrates live and recorded video alongside their written content distribution.
#5: YouTube Marketers Focus on Educational Content Delivery
As video continues to spread across social media channels, we’ll see videos on YouTube continue to become more meaty and robust. Instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions (some of which they may not have even known to ask, like whether a $27 or $1,000 cake is more delicious).
Your YouTube channel should make your audience go, “Huh, I learned something.” Marketers can find inspiration from YouTube-focused publishers like Screen Junkies and BuzzFeed Video, whose videos are usually entertaining, often informative, and all just a little outside of the box. Even if you’re a financial services provider or a furniture company, your videos can and should do more than touting your services or the benefits of your product.
#6: Influencer Marketing Evolves Into Exclusive Partnership Programming on YouTube
In 2017, more brands will work with influencers on exclusive, longer-term engagements instead of the transactional, one-and-done “campaign” mentality we mainly see today. This will be in the name of producing programming, not campaigns or “content.” Nowhere will this be more obvious than on YouTube.
But here’s the catch: We have to stop thinking about influencers as glorified channels through which you pump pieces of your campaign.
The above approach and all its potential benefits to your company only come to fruition with more exclusive, longer-term relationships: a partnership based on mission-alignment and context built over time to unlock the potential sitting on both sides.
#7: Increased Socialization Features Improve YouTube Engagement
YouTube will borrow the sticky elements of other social media platforms to help channel owners attract, retain, and engage their fans. In addition, as the frequency of engagement increases, so will the number of daily vlogs. To stand out, marketers will need to deliver content that benefits their audience and consistently engage in two-way conversations with viewers.
#8: YouTube Promotes Longer Engagement Views
YouTube is actively measuring how long people spend at the site and will be promoting videos that engage viewers for longer periods of time. They are also keenly aware that younger viewers with disposable income are spending more time watching YouTube on a mobile device, usually a smartphone.
To take advantage of this shift, marketers need to do three things:
First, they should experiment with longer-form videos, provided those videos can hold viewers’ attention. Since the average YouTube session is now over 40 minutes, videos don’t need to be two minutes long.
However, YouTube viewers’ attention spans haven’t expanded, so a talking head droning on for half an hour won’t work. Instead, spend more time in post-production adding engaging graphic overlays. These can include cut scenes, closeups, freeze frames, countdown numbers, URLs, and even Easter Eggs that will cause people to stop and “rewind” your videos.
Second, if marketers are looking to drive traffic from YouTube to a website or landing page, they’ll need to use YouTube cards throughout the video. While YouTube Annotations were a great addition to creating clickable links within a video, they didn’t work on mobile.
YouTube cards allow you to create clickable, engaging calls to action within the video that show up wherever the video is shown, whether on a smartphone, tablet, or embedded on a website or blog.
Third, marketers need to invest advertising dollars on YouTube. Google is getting better at tracking users across devices, and YouTube will be a beneficiary of this additional targeting information. Coupled with keyword search, marketers will be able to reach their ideal customers with both pre-roll ads and sponsored video promotion.
#9: YouTube Improves Social Features for Creators and Fans
YouTube is an amazing search engine and distribution platform, but a social network? While YouTube has all of the hallmarks of a social network: videos spawn conversation and there are fans, followers, and content galore, the engagement engine (YouTube comments) is lacking.
Conclusion:
This coming year, look for YouTube to push back against Facebook’s, Instagram’s, and Twitter’s poaching of YouTube’s video space by offering more social networking opportunities for both creators and fans.
Savvy content creators and brands will leap on the opportunity to create engagement and dialogue with their fans and followers.
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Chapter 17
Case studies
From comedians to gamers to beauty vloggers, YouTubers have generally built their followings outside of the control of media giants, even if they are signing big deals with those companies. And there is power and independence in having that huge fan base.
To get a closer look into which stars rule YouTube, we looked at the SocialBlade rankings to see who had the most subscribers.
1. Epic Rap Battles (ERB) — 14.2 million subscribers
Epic Rap Battles of History is one of the most successful YouTube series of all time. What started as a live improv skit by two friends has become an online sensation. The premise is simple: Founders Peter Shukoff (NicePeter) and Lloyd Ahlquist (EpicLloyd) pick two figures from history or pop culture and imagine what it would be like if they faced off in a rap battle. The videos are highly entertaining, with characters as varied as Darth Vader, Adolf Hitler, Abraham Lincoln, and Chuck Norris verbally battling one another in full costume.
2. Jacksepticeye — 14.8 million subscribers
Seán William McLoughlin is a 27-year-old Irish game-based YouTube star who initially came to fame when PewDiePie mentioned him in a video in 2013. Jacksepticeye calls himself the "most energetic video-game commentator on YouTube" and has trademark bright green hair.
3. Fine Brother (FBE) — 15 million subscribers
Brooklyn natives Benny and Rafi Fine are two online producer/writer/directors who created the extremely successful React video series. In React's various iterations (Kids React, Teens React, Elders React, and YouTubers React), TheFineBros show viral videos to subjects and film their reactions. Many consider TheFineBros to be two of the first YouTube stars, but they now have a full-service production company that spans movies and TV as
well. In 2016, they were involved in a controversy over trying to copyright the "react" video form, which drew widespread backlash and led to a campaign to unsubscribe from the duo's channel.
4. Dude Perfect — 16.2 million subscribers
"Dude Perfect" is a channel from twins Cory and Coby Cotton and three other "best buddies" from Texas A&M, all former high school basketball players. They do sports tricks and comedy, some of which makes fun of sports stereotypes.
5. Markiplier — 16.8 million subscribers
Mark Fischbach, better known as Markiplier, is a YouTuber focused on gaming. He has an energetic style that involves a bit of swearing and a lot of emotion. Fischbach has ambitions beyond YouTube, as well.
"I want to push myself into music and acting — more traditional media stuff," he told Variety last year. "If someone wants to make a movie and have me in it, I want to make sure I have the skill set to do it properly."
6. Yuya — 17.8 million subscribers
Yuya is a 23-year-old Mexican beauty vlogger. She posts makeup, hair, and other beauty tutorials, and even has a secondary channel where she talks about her day-to-day life outside of her tutorials. Many of the videos on her secondary channel star her brother Sergio. Yuya's beauty-tutorial channel has brought her so much fame that she's been featured in Vogue and on Mexican television.
Conclusion
YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.
Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results. If you watch videos on Facebook, there’s a pretty good chance it’s a YouTube video (even though Facebook is fighting back).
YouTube videos are everywhere. And YouTube isn’t shrinking; no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snap chat is.
The platform is a gold mine, and popular YouTubers like PewDiePie (who's estimated net worth is around $70 million) are out earning traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.
Like with Google, part of being discovered on YouTube is how you optimize for search.
YouTube isn’t dead. It isn’t old school. It isn’t lame. YouTube is a red hot tool for search engine power, and you can benefit from using it.
Hope this training guide gave you the right tips needed to take your YouTube channel business to the next level.
Happy Learning!
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